My thoughts on my failed product launch last year.
In 2015 I threw in the towel and finally invested in coaching. Like so many other I had tried to make money online with some cheap course or program and never ever made a dime back. You can probably say that I was dabbling around not giving it my fullest but at some point I admitted to myself that it was not getting me any results. To make it short I got coaching and after some sweat and tears I finally finished creating my product.
What happens after the creation phase is that you have to market it. What I had been taught was to try to leverage somebody’s else’s name to boost your product launch as when you are a new in the market it’s more difficult to get exposure for your product. That’s exactly what I did and it worked.
When it came to my second product launch I decided to go it myself to see if I could repeat this doing everything on my own. I created the product, the marketing material and built my funnel and put it out for sale on JVZOO. I had slaved myself out for two months and I was hoping for it to be a success. It didn’t happen. It made 5 times less money than from the previous one. It was a huge disappointment to me and I didn’t want to tell anybody about it.
Today I look at it differently as I know that success is not just a straight upwards curve. I don’t look at mistakes and failures as something hugely negative. I look at it as learning new stuff. I then try to utilize this knowledge to my advantage. Quitting however would be a mistake that I would not want to do.
Watch the video to see what my thoughts are, what I think about this launch, what I learned from it and why I choose to not look at it as a failure.