I see so many people get discouraged and fail online because of being afraid of the technical side of things. I wanted to share my thoughts on this and try to answer the question if it’s required to be a technical person to have online success.
If I look at myself and my background then it’s clear that I do have a technical background and could be labeled as a “technical person) as I have studied and worked with graphic design for quite some years. Let’s face that my former work required more than average knowledge of computers so I was quite comfortable going into internet marketing in late 2014.
In my first years from 2002-2007 it was mostly about working print projects but soon smaller digital tasks were handed in as people were more aware of the rise of online media. In 2008/2009 I was becoming blatantly aware that I was getting obsolete quite fast as I used to frown upon working for the internet and I was not skilled in HTML and had little or no knowledge how to create anything for the web. But it was clear to me that it was the future and if I wasn’t going to adapt I would be on fast-track to unemployment.
I took a decision to teach myself HTML. I hated it to begin with. I was used to doing shiny things in Photoshop and Adobe Illustrator and looking at dry code was pain for my eyes.
But even so I loved the concept and idea of “interactivity” and “automation”. The world of the internet really excited me as it offered opportunities to really communicate with people, learn new things and even sell stuff.
It took me around 1 year until I had basic understanding and could code my own website. They were nowhere near as good as the ones you see today but I had laid a foundation. With time I slowly added to my knowledge spending hours and hours in my computer until I realized that I was getting quite good at it. Not an expert but I knew certainly more than the average person.
About 2 years later I managed to get a position as a “digital designer” for a company that was way more exciting than doing dull print ads all the time.
Now the reason I’m writing this is to explain to you that even though I was a graphic designer before it has helped up to a certain point in my online success. But not nearly as much as my desire to learn new things.
Sure I knew Photoshop before going into my online business – but that’s just a bonus for me. Actually I learned that by myself as part of my studies was to experimenting on your own and figuring things out. Today you can outsource graphics for ridiculously low prices on websites like Fiverr.com. I myself have bought graphics from this site because it makes no sense for me to spend hours on something if I can get even better results outsourcing it to someone equally as good for as little as $5.
What has helped me the most in achieving success online and finally making money was my desire to learn new things. Of course you can outsource a lot of this stuff but I encourage you to get yourself at least familiar with some of the technical aspects. Just for fun. It doesn’t have to be anything big. Learn how to upload WordPress to a hosting provider for example. All of the information to do almost anything is online already. You just have to take action. And believe me that you will learn so many things just by applying.
If your true desire is to become successful then your desire is to grow day by day and always be adding knowledge to your brain. You will be that more successful than the next person to you. Just remember that this doesn’t have to happen overnight. This is a journey and you want to be growing as you go along without feeling overwhelmed with information overload.
In my opinion you don’t need to be the “technical person” do have success with your business. You just have to have a desire to prosper and follow a solid plan and stick to it. You could lay out a plan on how you are going to outsource technical things that you just don’t want to do. Being able to see the big picture and plan it will be your biggest asset in your business.
Visualize what it is you want to have. Believe that you can achieve it. Nobody but you can get you there. Don’t worry about tech stuff. If you are not the technical person – fine. Overcome that with paying someone else doing it for you. If you have a goal then you will acquire it somehow. If your goal was to travel around the world and you didn’t have a drivers license, would that stop you? Of course not. You might get there quicker who knows but it’s certainly not required.
Commit to learning new things. Before in the past I would get frustrated if I hit obstacles in my business. But I slowly decided to switch out this frustration into “a chance to learn”. If you do that you will quickly realize how unstoppable you can become.
If you are willing to learn more about the technical aspect of internet marketing than start with something small. Like FTP, uploading a video to YouTube or how to use a Autoresponder. When you get familiarized with it move on to the next thing and then next and next.
If you absolutely are not the technical person – don’t worry. Focus on the things you do like. Maybe it’s speaking to other people, writing copy or just getting ideas for products. Make a plan and then get other people to help you. The technical stuff is just the oil the lubricates the engine in this business.
Hope it helps a little and encourages you to go for what you want.
Hafsteinn Thordarson / Next Step Freedom
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